These cakes are designed to indicate the proportions of the ingredients in each, and were taken from the website of a group of food designers sponsored by Marti Guixe which sells cooking supplies in Barcelona. According to the site “A food designer is somebody working with food, with no idea of cooking” and who
“makes possible to think in food as an edible designed product, an object that negates any reference to cooking, tradition and gastronomy. Guixé as a Food Designer builds edible products that are ergonomic, functional, communicative, interactive, visionary but radically contemporary and timeless”
It is not clear to me if any of these objects are made from edible product (I think not) but they do give pause to consider some old and puzzling questions regarding our physical relationship to food and what, if anything, food is supposed to communicate.
For example, the following picture shows a wall in a restaurant that is made of tapas. The idea here is to draw your attention to the fact that whenever we gather to eat the food is usually between us whereas here the food surround us.
The next shot is of cookies that appear to have been designed to challenge the idea that the progress of our lives is determined by chance or fate.
They are fortune cookies that allow you to choose your fortune by breaking off the part that says what you would like to happen.
Now lets wash it all down with a refreshing glass of Neutrum which is designed to allow you to enjoy the optical properties of your glass.
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